New Luber-finer® Oil Filter Mobile Website Helps Fleet Managers Identify Maintenance Cost Reductions

Albion, IL, January 7, 2013 – Luber-finer® oil filters, an industry leader and trusted brand in heavy-duty filtration, is pleased to announce the launch of its new oil filter Time Release Technology (TRT™) Value Calculator mobile website. This exciting new mobile website can be accessed at www.luberfiner.com/value-calculator.

The new Luber-finer® oil filter TRT™ Value Calculator has been designed to help fleet managers better understand current maintenance costs associated with oil changes. In addition, the calculator can help fleet managers determine their potential fleet savings by effectively using TRT™ filtration products in the Luber-finer® product line. The Luber-finer® line of heavy-duty TRT™ oil filters go beyond filtration and provide users with an oil management system that has been specifically engineered to help reduce escalating fleet-maintenance costs and help heavy-duty fleets extend oil-change intervals by increasing the protection against oil degradation in modern diesel engines.

“Today more than ever, fleet managers are looking at different options that can lower maintenance costs and improve uptime of their fleet. This new mobile app is designed specifically to help fleet managers get the valuable information they need to help reduce maintenance costs associated with oil-change intervals and extend the oil’s useful life,” said Layne Gobrogge, Director of Heavy Duty Marketing and Product Development for the Luber-finer® division of FRAM Filtration. “We are very proud that the Luber-finer® brand is able to offer leading-edge productivity tools that go the extra mile for our customers in the heavy-duty market.”

This is just another example of how the Luber-finer® brand is dedicated to providing its customers with the tools they need to enhance productivity. In addition to its new oil filter TRT™ Value Calculator, the Luber-finer® brand also recently released its ShowMeTheParts mobile website and online parts-look-up and cross reference tool. Downloadable for free at www.luber-finer.com/app, this mobile app has been designed to provide installers and other Luber-finer® partners with one-click access to filter product search and cross-reference information to help speed filter change productivity and operators turn bays quicker. The site covers the entire range of Luber-finer® filters, and allows users to conveniently conduct product searches for the correct filter by nearly any make, model and year with up-to-date specifications and data for all filter specifications.

For more information on the Luber-finer® line of TRT™ oil filters, please visit www.luberfiner.com.

Luber-finer® provides premium filtration solutions for on-highway fleets, as well as all off-road applications such as heavy construction, mining, agriculture, oil and gas industry and marine Luber-finer® has been a trusted name in filters for more than 76 years. Today Luber-finer® is Built To Do More™ by offering exceptional customer service, leading product development and unique digital strategies that help customers improve their performance and efficiency. For more information and the latest in heavy-duty filtration from Luber-finer®, please visit www.luberfiner.com or call (800) 851-3641. You can also follow Luber-finer® on Facebook, Twitter, LinkedIn and YouTube.

posted by Averi Goodman