Luber-finer® Unveils New Enhanced Domestic and International Web Distributor Locator System

Albion, IL, November 13, 2009 – Luber-finer, the leading brand of heavy-duty filtration products for the transportation, off-road/mining, marine, agriculture, automotive and light truck industry, and the flagship brand of Champion Laboratories, Inc., continues to demonstrate its commitment to its customers all over the world with the announcement of an upgraded format for the “Where to Buy” distributor-lookup section on the www.luberfiner.com Web site.

The key component of the upgrade highlights Luber-finer®’s growth in the global marketplace. The new platform makes it easier for current and prospective Luber-finer® customers to find the distributor nearest to them, no matter where they are located in the world. The new site now searches by domestic and international postal codes and tracks distributors within a 100-mile radius of the user, with those distributors nearest the user listed first. Additionally, a link to Google maps and location finder views are also available to make for the most user-friendly and accurate global search possible.

This upgrade also includes another new feature called “Drupal.” The new Drupal format allows Luber-finer® and its parent company, Champion Laboratories, Inc., immediate access to update the distributor database in real-time with no waiting period. Since Luber-finer® and Champion add new distributors and refine the listings on a daily basis, this means that visitors to the “Where to Buy” section will always have the most up-to-date product and distribution information at their fingertips.

For more information on Luber-finer® or any of its products, please contact Averi Goodman, Marketing Coordinator, at (618) 445-5410, or visit www.luberfiner.com.

Champion Laboratories, Inc. is a global manufacturer of Luber-finer® branded light, medium and heavy-duty filtration products. Luber-finer® provides premium filtration solutions for all fleets and on highway, as well as all off-road applications such as heavy construction, mining, agriculture, oil and gas industry and marine. Luber-finer® has been a trusted name in filters since 1936, providing high efficiency performance in the most demanding work environments. For more information visit www.luberfiner.com or call (800) 851-3641.

posted by Averi Goodman