Luber-finer® Successfully Launches TRT™ Oil Filter Line at HDAW‘13

TRT™ just part of 140 new products introduced by Luber-finer® since June 2012

Albion, IL, February 1, 2013 – Luber-finer®, an industry leader and trusted brand in heavy-duty filtration, is pleased to announce that it recently launched its new line of Heavy-Duty Time Release Technology (TRT™) Oil Filters at this year’s Heavy Duty Aftermarket Week (HDAW‘13), which was held from Jan. 21-25 in Las Vegas, NV. Attendees of HDAW’13 had an opportunity to learn more about Luber-finer® TRT™ oil filters while being reminded why the Luber-finer® brand continues to prove why it’s Built To Do More™.

“The HDAW event is extremely important to us because we see incredible growth opportunities for the Luber-finer® brand within this market space,” said John Casanova, Vice President of Marketing & Sales for Luber-finer® and FRAM Filtration. “This years event provided us with the chance to meet with distributors and introduce them to our new line of TRT™ oil filters. We owe much of our success to these heavy-duty distributors, and it’s always great to hear stories about their experiences with Luber-finer® filters.”

During HDAW‘13, Casanova and Bob Larson, President of FRAM Filtration, participated in a video interview where they discussed the recent formation of FRAM Filtration and the current state of the heavy-duty aftermarket industry. The video also highlighted the opportunities for Luber-finer® within adjacent markets, in particular the energy and off-road markets. A second video was also produced at HDAW’13 that features Layne Gobrogge, Director of Heavy Duty Marketing and Product Development. In this video, Gobrogge provided an in-depth look at the new Luber-finer® Premium Cabin Air Filter and discussed the benefits of effectively using TRT™ filtration products offered by Luber-finer®. Both videos can be found on the Luber-finer® YouTube page at http://www.youtube.com/user/luberfinerfilters.

Luber-finer® TRT™ oil filters, which are just part of 140 new products introduced by Luber-finer® since June 2012, have been specifically engineered to help reduce escalating fleet-maintenance costs and help heavy-duty fleets extend oil-change intervals by increasing the protection against oil degradation in modern diesel engines. Luber-finer® TRT™ oil filters provide a controlled release of a specially formulated, highly concentrated liquid additive into the oil supply, helping oil maintain its quality longer.

For more information on Luber-finer® heavy-duty filtration products, please visit www.luberfiner.com.

Luber-finer®, part of FRAM Filtration, provides premium filtration solutions for on-highway fleets, as well as all off-road applications such as heavy construction, mining, agriculture, oil and gas industry and marine Luber-finer® has been a trusted name in filters for more than 76 years. Today Luber-finer® is Built To Do More™ by offering exceptional customer service, leading product development and unique digital strategies that help customers improve their performance and efficiency. For more on the latest in heavy-duty filtration from Luber-finer®, please visit www.luberfiner.com or call (800) 851-3641. You can also follow Luber-finer® on Facebook, Twitter, LinkedIn and YouTube.

posted by Averi Goodman