Luber-finer® Launches New Luber-finer University Module

The Latest Update to the Company’s Free Online Training Tool Demonstrates Effective Techniques for Outside Filtration Sales

Toledo, OH, July 31, 2018 – Luber-finer^®, a leading brand in heavy duty filtration since 1936, has added a new module to Luber-finer University, the filter company’s free online education program for distributors, point-of-sale associates and others who work in the heavy duty industry. Module 6 of this comprehensive training tool, which can be accessed from any Internet-connected device, educates users about the art of outside filtration sales and the vital role these sales professionals play in helping fleet maintenance managers keep their vehicles moving.

“Previous modules in Luber-finer University offered the in-depth knowledge about heavy duty filtration that every sales professional needs,” said Layne Gobrogge, Director of Heavy Duty Marketing for Champion Laboratories. “This module takes the next step and is designed to help sales professionals at every level learn the skills and techniques that are the keys to a rewarding sales career.”

Module 6 provides an engaging, interactive experience that shares valuable information offered by Luber-finer’s own outside sales team. These “tricks of the trade,” acquired over decades of collective sales experience in the heavy duty industry, can be helpful to current outside sales professionals as well as:

• Parts counter salespeople interested in making the transition to outside sales
• Truck drivers looking for a career change within the industry
• Warehouse workers who want more direct interaction with customers

With the release of this new module, Luber-finer continues its effort to offer cutting-edge training materials engineered to grow the heavy duty community’s collective knowledge and help industry partners succeed. Registering for Luber-finer University is fast and easy; visit luberfiner.com/university to enroll by filling out a simple online form.

For more information about Luber-finer heavy duty filtration products or Luber-finer University, please contact your Luber-finer sales representative, visit luberfiner.com or call (800) 851-3641. You can also follow Luber-finer on Facebook, Twitter and YouTube.

Luber-finer^® — Built To Do More.

About Luber-finer:
For more than 80 years, Luber-finer^® has been providing filtration excellence for heavy duty on-highway vehicles, vocational and off-road equipment. Recognized as a global brand leader of dependable heavy duty filter product lines, Luber-finer combines product value with a commitment to reliable customer service. For more information, visit luberfiner.com.