Luber-finer® Keeps Customers Informed Through a Variety of Communication Channels

Albion, IL – September 28, 2011 – Luber-finer®, a leading brand from Champion Laboratories, Inc., is pleased to announce that it has developed a wide array of communication channels to keep its customers informed about any new product offerings and changes made to its lines of automotive, heavy-duty, and on- and off-highway filtration products.

As a leader in customer communications on a global level, Luber-finer® utilizes some of the newest digital communications platforms to deliver the most up-to-date product information available. Customers receive the latest in new product announcements, product summary hot buttons on all global websites, the ShowMeTheParts Knowledge Center and the new ShowMeTheParts online parts lookup tool.

Located at www.luberfiner.com, the Luber-finer® website is designed to provide visitors with a customer-friendly, ease-of-use experience and a wealth of valuable information concerning the Luber-finer® products. All new filter models are posted on the Luber-finer® Home page under the New Products banner. Also accessible from the website are Luber-finer®’s Facebook and Twitter channels. These channels have been created to provide visitors with fast and easy information about Luber-finer® products and upcoming events. ShowMeTheParts.com, the leading online aftermarket parts catalogs, serves as a one-stop resource to help global customers and distributors discover and learn more about Luber-finer® products (located at www.showmetheparts.com/luberfiner). In addition, the new ShowMeTheParts online parts lookup tool is now available on smartphone and other mobile devices to provide customers one-click access to filter product searches and cross-reference information (located at www.showmetheparts.com/luberfinermobile).

More traditional communication methods are also available to Luber-finer® customers to help keep them up-to-date. These traditional methods include contacting the Luber-finer® product hotline around the clock at (800) 882-0890 or +1 (618) 445-5392.

For more information on Luber-finer®, please visit www.luberfiner.com.

Champion Laboratories, Inc., is a quality and technology leader and one of the world’s largest manufacturers of filters and filtration products and related services to the automotive, retail, on-highway and off-highway fleet, heavy-duty and petroleum dispensing industries. Champion Laboratories, Inc., has been a trusted name in filters since 1955, providing high-efficiency performance in the most demanding work environments. For more information on the company or its products, please visit www.champlabs.com.

posted by Averi Goodman