Luber-finer® Experiences Successful 2013 Mid-America Trucking Show

Perrysburg, OH, March 28, 2013 – During the 2013 Mid-America Trucking Show (MATS) in Louisville, KY, Luber-finer®, an industry leader and trusted brand from FRAM Filtration, gave away two Bose® Sound Systems. Winners were announced on Luber-finer’s Facebook and Twitter channels during the show. Luber-finer would like to congratulate the following winners:

Terry Kelso, Indy Truck Sales
Doug Weihe, Truck Parts and Service Inc.

The roughly 70,000 visitors to this year’s MATS event, which was held from March 21-23 at the Kentucky Exposition Center in Louisville, KY, had an opportunity to learn more about Luber-finer®’s comprehensive line of heavy-duty filtration products while registering for a chance to win a Bose® Sound System. Luber-finer® would like to thank all attendees that registered.

Luber-finer® enjoyed one of its most successful MATS events in recent memory, showcasing its line of TRT™ Oil Filters inside the exhibition hall while welcoming MATS attendees at the Expo Center’s main entrance with a truck adorned with a Luber-finer®-branded trailer wrap.

During MATS, Pete Haskell and Layne Gobrogge, Luber-finer®’s Director of Heavy Duty Sales and Director of Heavy Duty Marketing and Product Development, respectively, participated in an interview on WLW/XM166 that reached an audience of over one million listeners. Featured on WLW’s America’s Truckin’ Network radio program, Haskell and Gobrogge, interviewed by radio host Steve Sommers, discussed a variety of topics, including oil change intervals and Luber-finer®’s complete line of heavy-duty filtration products.

“Luber-finer® has been very active at the past few Mid-American Trucking Shows and it remains a very important show for us because it reaffirms the fact that Luber-finer® has the best customers in the industry,” said Gobrogge. “It’s great to hear stories from our customers about their dedication throughout the years to Luber-finer® filters. So many owner/operators, fleet managers and service providers trust and rely on Luber-finer® filters and we owe our success to them.”

For more information on Luber-finer® heavy-duty filtration products, please visit www.luberfiner.com. Luber-finer® is a trusted brand from FRAM Filtration. For more information on FRAM Filtration, please go to www.fram-filtration.com.

Bose is a registered trademark of Bose Corporation and is not affiliated with this promotion.

Luber-finer®, part of FRAM Filtration, provides premium filtration solutions for on-highway fleets, as well as all off-road applications such as heavy construction, mining, agriculture, oil and gas industry and marine Luber-finer® has been a trusted name in filters for more than 76 years. Today Luber-finer® is Built To Do More™ by offering exceptional customer service, leading product development and unique digital strategies that help customers improve their performance and efficiency. For more on the latest in heavy-duty filtration from Luber-finer®, please visit www.luberfiner.com or call (800) 851-3641. You can also follow Luber-finer® on Facebook, Twitter, LinkedIn and YouTube.

posted by Averi Goodman