Luber-finer Experiences Successful 2012 MATS

Winners of SiriusXM™ satellite radio and prepaid subscription card announced

Albion, IL, March 29, 2012 – During the 2012 Mid-America Trucking Show (MATS), Luber-finer® gave away a SiriusXM™ Satellite Radio with a $50 prepaid subscription card each day of the show. Winners were announced on Luber-finer®’s Facebook and Twitter channels. Luber-finer® would like to congratulate the following winners:

Eric Jackson, Owner, Jackson Transportation, Fleetpride
T.J. Echols, Owner, Echols Trucking
Chris Padella, Driver, Muma Logging

The roughly 70,000 visitors to this year’s MATS event, which was held from March 22-24 at the Kentucky Expo Center in Louisville, had an opportunity to learn more about Luber-finer®’s comprehensive range of filtration products while registering for a chance to win the satellite radio. Luber-finer® would like to thank all attendees that registered.

During MATS, Pete Haskell and John Casanova, Luber-finer®’s Director of Heavy Duty Sales and Vice President of Sales, respectively, participated in an interview on WLW/XM166 that reached an audience of over one million listeners. Luber-finer® enjoyed one of its most successful MATS events in recent memory. Following a successful launch of its new brand image during the 2011 MATS event, today’s Luber-finer® heavy-duty filter brand continues to prove why it’s Built To Do More™.

“The Mid-America Trucking Show is important to us because it reaffirms the fact that Luber-finer® has the best customers in the industry,” said Casanova. “It’s great to hear stories from our customers about their dedication throughout the years to Luber-finer® filters. So many owner/operators, fleet managers and service providers trust and rely on Luber-finer® filters and we owe our success to them.”

Experiencing more visitors to its booth than ever before, Luber-finer® was provided with a great opportunity to showcase many of its newest digital communications platforms, including its recently updated website, ShowMeTheParts online parts look-up tool, and Facebook and Twitter channels. Luber-finer® was also able to showcase its mobile site and parts look up tool. Located at www.luberfiner.com/app, Luber-finer®’s mobile site is supported on smartphones and other mobile devices, including Android™, iPhone® and Blackberry®.

Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions.

Luber-finer® provides premium filtration solutions for all fleets and on highway, as well as all off-road applications such as heavy construction, mining, agriculture, oil and gas industry and marine. Luber-finer® has been a trusted name in filters since 1936, providing high efficiency performance in the most demanding work environments. For more information visit www.luber-finer.com or call (800) 851-3641.

posted by Averi Goodman