Luber-finer® Adds to Robust Heavy-Duty Filtration Product Lines for On-Road and Off-Road Applications

Albion, IL, January 10, 2013 – Luber-finer®, an industry leader and trusted brand in heavy-duty filtration, has made a commitment for all of its 75-plus years to improving the value proposition for its end-users customers by optimizing its Luber-finer® product offering. Since June 2012, Luber-finer® has introduced 140 new filtration products for use in on-road and off-road applications.

These new products add to Luber-finer®’s growing filtration product lines. The following counts of new products have been added since June:

64 Fuel Filters
31 Air Filters
24 Hydraulic Filters
17 Lube Filters
3 Coolant Filters
1 Gasket Kit

All of these new products are currently in stock and have been priced for immediate sale. Luber-finer® is committed to a comprehensive, aggressive new product introduction process in 2013 and will be updating its New Product list frequently. To find the newest products from Luber-finer®, please go to www.luberfiner.com and click on the red “New Products” button located on the Home page. You can also search for all Luber-finer® filtration products via its mobile site and parts look-up tool. Located at www.luberfiner.com/app, the mobile site (phone app) is supported on smartphones and other mobile devices, including Android™, iPhone® and Blackberry®.

As a leader in customer communications on a global level, Luber-finer® utilizes some of the newest digital communications platforms to deliver the most up-to-date product information available. Customers receive the latest in new product announcements, product summary hot buttons on all global websites, the ShowMeTheParts Knowledge Center and the new ShowMeTheParts online parts lookup tool. Also accessible from the website are Luber-finer®’s Facebook and Twitter channels. These channels have been created to provide visitors with fast and easy information about Luber-finer® products and upcoming events. ShowMeTheParts.com, the leading online aftermarket parts catalogs, serves as a one-stop resource to help global customers and distributors discover and learn more about Luber-finer® products (located at www.showmetheparts.com/luberfiner).

More traditional communication methods are also available to Luber-finer® customers to help keep them up-to-date. These traditional methods include contacting the Luber-finer® product hotline around the clock at (800) 882-0890 or +1 (618) 445-5392.

For more information on any Luber-finer® heavy-duty filtration products, please visit www.luberfiner.com.

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Luber-finer® provides premium filtration solutions for on-highway fleets, as well as all off-road applications such as heavy construction, mining, agriculture, oil and gas industry and marine Luber-finer® has been a trusted name in filters for more than 76 years. Today Luber-finer® is Built To Do More™ by offering exceptional customer service, leading product development and unique digital strategies that help customers improve their performance and efficiency. For more information and the latest in heavy-duty filtration from Luber-finer®, please visit www.luberfiner.com or call (800) 851-3641. You can also follow Luber-finer® on Facebook, Twitter, LinkedIn and YouTube.

posted by Averi Goodman