Wednesday, January 07, 2009

Champion Laboratories Promotes Shannon Sullivan to Director of Sales – Heavy Duty

Albion, IL – As Champion Laboratories continues to enhance the corporate image it presents to a changing market, the company has announced the promotion of Shannon Sullivan to the position of Director of Sales – Heavy Duty. In this new role, Sullivan will be responsible for the sales of Luber-finer products to the heavy-duty aftermarket in the United States and Canada. Luber-finer, a division of Champion Laboratories, Inc., has been a trusted name in premium filtration and the manufacture of heavy-duty filters since 1936. Luber-finer filters are used by fleets in on-highway and off-road applications in a variety of industries, including heavy construction, mining, agriculture, oil and gas, and marine.

Sullivan joined Champion Laboratories in 2002 as a National Account Manager before being promoted to Director of Brand Management in 2004. In 2007, he was promoted to the position of Western Division Manager. Prior to joining Champion Laboratories, he held sales and management positions with Fram, Baldwin and Donaldson.

“During his tenure with Champion, Shannon has demonstrated the ability to build sales organizations and be an effective sales manager,” said Steve Horn, Vice President of Sales for Champion Laboratories. “He is very driven and has the attitude, work experience, education and knowledge of the filtration business to succeed in this role.”

Sullivan holds a Bachelor of Science degree in marketing from Missouri State University and an MBA from the Keller Graduate School of Business.

For more information on Champion Laboratories or any of its products, please contact Averi Goodman, Marketing Coordinator, at (618) 445-5410, or visit

Champion Laboratories, Inc. is a global manufacturer of Luber-finer® branded light, medium and heavy-duty filtration products. Luber-finer® provides premium filtration solutions for all fleets and on highway, as well as all off-road applications such as heavy construction, mining, agriculture, oil and gas industry and marine. Luber-finer® has been a trusted name in filters since 1936, providing high efficiency performance in the most demanding work environments. For more information visit or call (800) 851-3641.

posted by Averi Goodman