Thanks for taking part in Luber-finer® University, a program specifically developed to provide you the technical knowledge and insights needed to help drive your team’s filter sales – and most importantly – equip your customers with the best possible heavy duty filtration solutions.
Actionable sales tools designed to empower your heavy duty filtration sales efforts
Insights into the science of filtration and your customer's critical equipment fluids
Expert insights regarding the features and benefits Luber-finer® filters offer your customers
Luber-finer® University was developed to provide an interactive and dynamic experience - on any device. The information below will show you how to use the various elements you'll encounter in the university.
For information about the category identified on the image, click the image to flip it over.
Click the left or right arrow to page through a slider containing several slides of additional information.
Use the left or right arrows to scroll through a series of information.
Use the left or right arrows to scroll through a series of information.
Click on the plus icon to reveal information, or click on the minus sign to hide it.
Click a category tab to bring the information contained in the tab to the front of the screen.
Click and drag the image horizontally to see how a filter’s components fit together.
Click on individual filter components to learn more about their function and construction.
Whenever you see a hot spot, such as the one above, you can click or tap it to reveal more information related to the associated graphic. Tap on the spots above to test this out.
Whenever you see a hot spot, such as the one to the left, you can click or tap it to reveal more information related to the associated graphic. Tap on the spots above to test this out.
Whenever you see a hot spot, such as the one to the left, you can click or tap it to reveal more information related to the associated graphic. Tap on the spots above to test this out.
In each module you will see two “Filter Fact or Fiction” videos. These videos will identify and analyze popular topics in the world of heavy duty filtration, providing insights into some of the your customers’ most pressing filtration issues.
Be sure to watch! A lot of the information covered in these videos will be in the quiz at the end of each module.
The world of heavy duty filtration is a broad one, which covers two primary categories of vehicles and numerous types of filters. Understanding the differences among these vehicle types and filters is key in matching your customers with the correct products.
While On-Highway and Off-Road operators rely on different vehicles, many of their filtration goals are the same. These include:
Proper filtration helps prevent catastrophic equipment failures due to unnecessary wear and tear. When time and miles equate to money, it's critical your customers’ equipment is working as needed, when needed.
The abrasion prevented by proper filtration helps extend equipment life, as well as reduce maintenance and replacement costs. This is a critical factor in how a heavy duty filter can help drive customer profitability.
Proper air filtration helps prevent potentially harmful debris from entering equipment, and more importantly vehicle and operator cabins. This helps ensure comfort and safety for a fleet's drivers and operators.
Heavy Duty filters can be broken down into 2 primary types - liquid and air. Each of these types can also be broken down into several categories, most of which are identical for both on-highway and off-road applications.
Driven by the same goals, on-highway and off-road filters share much of the same functionality.
Liquid filters are engineered to remove harmful particulates from a system's critical fluids.
Air filters are built to keep debris, dirt and dust from reaching an equipment's interior components or operating cabin.
With hundreds of different liquid filters across 6 different categories - each with premium options available, specifying the correct filter for your customers can be difficult. However, after working through a few questions, and having a short discussion regarding your customer's needs, you'll be well on your way to matching them with the best possible filtration solution.
Luber-finer's website offers a convenient online parts catalog and a series of interactive reference tools to help quickly specify filters for your customers. This tool is optimized for streamlined use on any web-enabled device.
Luber-finer.com also offers a number of streamlined reference tools designed to make it easy to specify parts both by cross-reference and part number, as well as where to locate them.
Since 1936, Luber-finer® has been committed to offering heavy duty operators leading filtration technology. After getting its start in a garage in Los Angeles back in the 1930s, Luber-finer® has grown to become an international manufacturer with a strong footprint across North America over its 80 years of operations.
Explore the timeline below to learn more.
Luber-finer begins operation from a Los Angeles garage. Early success was driven by development of the Luber-finer® 750 bypass filter.
Luber-finer® is acquired by Champion Laboratories, a globally recognized leader in the manufacture of high-quality filtration products.
Champion Laboratories achieves ISO/TS16949 Certification across all of its facilities, company-wide, displaying its dedication to producing high quality products.
Luber-finer® renews its commitment to empowering fleet managers, and those who support and service them, by launching Luber-finer® University, a comprehensive interactive training and learning portal.
Luber-finer® offers reliable, innovative filtration solutions across all major heavy duty categories. From standard filters, to premium options, we provide quality, expansive coverage and unique solutions to some of the largest challenges faced by heavy duty operators.
In addition to its world-class service and support, Luber-finer® is committed to providing a product line that sets the standard in three distinct areas.
Luber-finer® offers a number of premium filter options that leverage proprietary technology to help customers get more from their filters.
Premium filters can help customers achieve:
